Dogsters is the new healthy frozen ice-cream style treat line for dogs that was founded by father/son team Ed and Greg DeLuca and launched in November 2003.

Ed, a respected businessman in the food industry, joined his son Greg, a marketing/creative services professional and dog enthusiast, to create Dogsters. This melding of their professional talents and love of canines resulted in a brand that ensures healthy frozen dog treats as well as provides opportunities to support organizations that celebrate the care and well being of animals.

According to Greg DeLuca, Founder/CEO "Dogsters, was created as a way for my Dad and I to work together and give back to the community. It tapped our professional acumen and joint personal interests in healthy living. Dogsters embodies our cultural affinity of expressing love and appreciation for family and friends through getting together around really good food."

Greg's father Ed also knew that American pet product sales are at an all-time high. Pet food is a $14.5 billion dollar a year industry with pet snacks alone, raking in $2 billion a year in retail sales. The recent growth in dog ownership and trend for pet owners to seek out healthy items made Dogsters a promising product to develop.

The Deluca's worked three years in R&D with Doctors and PHD food scientists to formulate dog treats that look like human treats but met Greg's stringent requirements, which he calls, the Big 4: Fun, Low Fat, Low Calorie and All Natural. During the first 6 months on the market, two products did a soft launch. More than two million "snow cups" were sold with distribution in only 17 supermarket chains in the Northeast.

In May 2004, CoolBrands became Dogsters International Licensee rolling out its five premium products nationally in May 2005. Products are stocked in grocer's novelty freezer section across the country.

According to Matthew P. Smith, Vice President of Marketing for CoolBrands, Grocery retailers are very excited about Dogsters and expanding the frozen dog treat product category in their retail outlets. Consumer response has also been outstanding as so many dog owners are educated consumers; seeking out food products that not only contribute to the health and well-being of their own family, but also for their most treasured family dog.